‘Celibacy Challenge’
GLAAD
A challenge almost as ridiculous as the ban on gay blood.
Every two seconds an American needs blood. Despite a deficit, the FDA bans gay and bisexual men from donating, unless they stay celibate for a year. To raise awareness about this discriminatory law, we partnered with Alan Cumming and challenged America to either live by the same standard or sign our petition so everyone can save lives.
Case Study
Online Video