I’m a Swedish creative director based in New York. This is me enjoying a banana on the 23rd street subway platform. I also enjoy sports with racquets, food without peanuts, Swedish fish (not the candy) and ideas that could be used for advertising. Some of those ideas can be viewed on this website.

Experience

Freelance Creative Director
2017–2026
Wieden + Kennedy, Droga5, Mother, Deutsch , Verizon (in-house)

Evolved By Nature – Creative Director
2022-2026
One Club Global Top 20 Brand-Side Agencies
The Ad Club In-House Agency of the Year

Anomaly – Senior Copywriter
2016-2017
AdAge Agency of the Year

Saatchi & Saatchi – Copywriter
2013-2016
AdAge Innovators Comeback Agency

Y&R – Copywriter
2011-2013

Education

Miami Ad School – Student & Teacher
Upright Citizen Brigade –Sketch Writing
Berghs School of Communication – Advertising

Boards

IADAS – Executive Member
Steven –Senior Advisor
4As – Co-chair “Rising Stars”

Speaker

Baruch College – Advertising Week Panel
Miami Ad School – Guest Speaker
IKRA – Keynote Speaker