I’m a Swedish creative director based in New York. This is me enjoying a banana on the 23rd street subway platform. I also enjoy sports with racquets, food without peanuts, Swedish fish (not the candy) and ideas that could be used for advertising. Some of those ideas can be viewed on this website.

Evolved By Nature
Creative Director
2022 - Present
The One Club For Creativity - Global Top 20 Brand-Side Agencies

Freelance
Creative Director
2017 - 2022
Wieden+Kennedy, Droga 5, Deutsch and more

Anomaly, New York
Senior Copywriter
2016 - 2017
AdAge 2017 Agency of the Year

Saatchi & Saatchi, New York
Copywriter
2013 - 2016
AdAge Innovators Comeback Agency

Y&R, New York
Copywriter
2011 - 2013

Miami Ad School
Teacher 2018 – 2021
Student 2009 - 2011

Berghs School of Communication
Advertising 2008

Upright Citizen Brigade
Sketch Writing

Executive Member
International Academy of Digital Arts & Science
2024 – Present

Senior Advisor to The Board
Steven
2018 - 2024

Co-chair “Rising Stars” Committee
American Assoc. of Advertising Agencies
2013 – 2014

Advertising Week Panel
Baruch College, New York

Guest Speaker
Miami Ad School, New York & Miami

Keynote Speaker
IKRA, New York

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