‘Mommy Time’
Milano Cookies

Reintroducing an iconic brand with its first campaign in over a decade.

Decades of market research showed that suburban moms were the key consumer for the brand. But a closer look revealed that they weren’t buying the cookies for their families. They were buying them for themselves to stash away for “mommy time.” This was the iconic brand’s first TV campaign in over a decade.

Directed by David Shane