A fictional R&B band with one simple message—it’s best to give to yourself.

Footaction's style conscious customers let music define their look. But at Christmas it's defined by…mom and dad. So Footaction debuted fictional R&B band "2ME" whose message was simple -it's best to give to yourself. The music videos for their first album “Love Songs to Myself” were inspired by the decade in which our target grew up.