VIL

The Future is Now in Session

 

A collaboration between Verizon Innovative Learning and Pharrell Williams to bridge the digital divide in the American school system.

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TVC

 
 

90% of future jobs will require tech literacy. Unfortunately students in underserved districts are often not given the tools they need to prepare for that future. Verizon Innovative Learning wants to end educational inequality by bringing technology to the schools that need it most.

The program’s first campaign ever kicked off during the Global Citizen festival in New York and featured some of the students in the program.

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Times Square Domination

 

New York Times. Sunday paper, center spread.

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Snapchat, promoted moments.

 

Snapchat filter

Snapchat codes were placed all over the festival area, which launched a filter that let visitors immerse themselves in the students’ stories as Pharrell talked about the program on stage.

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