Glaad

The Celibacy Challenge

 
 

Every two seconds an American needs blood. Despite a deficit, the FDA bans gay and bisexual men from donating unless they stay celibate for one year. Introducing: the most ridiculous challenge ever.
 

Case Study

 

Online Film

Radio

 

Celibacy Wear

 

Campaign Site

 
 

Agency
Saatchi & Saatchi

Awards
Clio Awards, Silver  |  Cannes Lions, PR Shortlist  |  Cannes Lions, Cyber Shortlist  |  AICP, Winner  |  MoMA, Permanent Collection  |  LIA, Multimedia Bronze  |  LIA, Integration Bronze  |  Webby Awards, Honoree  |  Mashies, Winner  |  Communication Arts, Award Of Excellence

Press
Creativity - Ad of The Day  |  Slate  |  .Mic  /  Little Black Book  |  Washington Times  |  The Drum - Ad Of The Day  |  People Magazine  |  The Daily Beast  |  Design Taxi  |  Trend Hunter  |  Entertainment Tonight  |  Huffington Post  |  BuzzFeed  |  AdFreak  |  Jezebel  |  Upworthy