Glaad

The Celibacy Challenge

 
 

Every two seconds an American needs blood. Despite a deficit, the FDA bans gay and bisexual men from donating unless they stay celibate for one year. Introducing: the most ridiculous challenge ever.
 

 

Online Film

Radio

Celibacy Wear

Campaign Site

 

Agency  

Saatchi & Saatchi

Awards

Clio Awards, Silver
Cannes Lions, PR Shortlist
Cannes Lions, Cyber Shortlist
AICP, Winner
MoMA, Permanent Collection
LIA, Multimedia Bronze
LIA, Integration Bronze
Webby Awards, Honoree
Mashies, Winner
Communication Arts, Award Of Excellence