KitKat

Chance The Wrapper

 
 

The famous KitKat jingle hadn't been updated since the early 90s and had zero relevance with our teen target. So we gave it a much needed revamp by collaborating with their favorite Wrapper…err, Rapper.
 

 

TVC (Halloween Edition)

Fan response

 The best part was seeing kids all over the country dress up as their favorite (w)rapper for Halloween. Read more  here
 

Agency

Anomaly

Results

1.1 Billion Impressions
Facebook Trending Topic
Twitter Trending Topic
139 Organic Media Placements