KitKat

Chance The Wrapper

 
 

The famous KitKat jingle hadn't been updated since the early 90s and had zero relevance with our teen target. So we gave it a much needed revamp by collaborating with their favorite Wrapper…err, Rapper.
 

 

Halloween Edition

Fan Made Costumes

 The best part was seeing kids all over the country dress up as their favorite (w)rapper for Halloween. Read more  here
 
 

Agency
Anomaly

Press
Fast Company - Ad of The Week  |  AdAge  |  Eater  |  Mashable  |  Pitchfork  |  Chicagoist  |  Hype Beast  |  Billboard  |  Forbes  |  Fader  |  Independent  |  Business Insider  |  NY Daily News  |  Complex  |  FactMag  |  AdWeek  |  TIME  |  Uproxx  |  High Snobbery  |  Slate  |  MTV

Results
1.1 Billion Impressions  |  Facebook Trending Topic  |  Twitter Trending Topic  |  139 Organic Media Placements